The ranch house and pasture at sunset at River & Roots Ranch
Evening Experience

The Strategic Bonfire

An Evening of Honest Conversation

The Experience

Every offsite generates an enormous amount of talking, and almost none of it is the conversation the team actually needed to have. That one does not happen in a room with a projector. It happens outside, after dark, when people are looking at a fire instead of at each other.

This is a facilitated evening for six to twenty-four people around a bonfire on the ranch. Ben leads it — a two-time founder with two exits behind him, and a forum facilitator for a post-exit founders’ community. He has run this conversation with a lot of leadership teams and he is not precious about it.

The structure is deliberately light. One question at a time, a circle, and enough silence that people answer honestly rather than quickly. No slides. No flip chart. No trust exercise.

It pairs naturally with the River Walk earlier in the same day. Groups that have already been quiet together at the water are noticeably more willing to be honest at the fire.

Regional map: River & Roots Ranch, JAX, and GainesvilleIllustrated map of northeast Florida. River & Roots Ranch sits in Bryceville, about 50 minutes west of Jacksonville International Airport and 75 minutes northeast of Gainesville and Ben Hill Griffin Stadium. The St. Marys River forms the Florida–Georgia border just north of the ranch.AtlanticGeorgiaFloridaFLORIDA · GEORGIA BORDER · ST. MARYS RIVER~50 min drive~75 min driveJAX AirportJACKSONVILLERiver & Roots RanchBRYCEVILLE, FL · 246 ACRESGainesvilleBEN HILL GRIFFIN STADIUMN
Approximate driving times from the ranch. Jacksonville International (JAX) is the nearest airport; airport transfers can be arranged.
What's Included
  • Facilitation for the evening
  • Bonfire, firewood, and seating
  • Drinks and s’mores around the fire
What to Bring
  • A jacket for cooler evenings
  • Nothing else
Perfect For
  • Leadership offsites
  • Founder and CEO groups
  • Board retreats
  • A team in the middle of a hard decision
  • The second night of a multi-day retreat
$55/person
Duration2 hours
TimeDusk
Group Size6–24 guests
SeasonYear-round
Minimum Party

This experience runs for groups of 6 or more. Tell us your preferred dates and party size and we'll confirm availability.

Request a Date

No payment needed yet — we'll get back to you within 24 hours to lock in a date.

Add-On Available

This experience can be added to any wedding weekend, retreat, or corporate offsite at River & Roots. Ask about bundle pricing.

Begin the Conversation

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Tell us which experience you're interested in, who you're bringing, and when you'd like to come.